Customers and marketing
Turn anonymous shoppers into loyal customers
Every purchase builds a profile, accrues cashback and creates a reason to return. Retail CRM and loyalty are built into your POS.
- Promotions and campaigns
- Loyalty and retention
- Leads and sales pipeline
- AI analysis and forecasting
The purchase is complete. Is the customer lost?
Without a profile you keep only a receipt, with no name, history or reason for another purchase.
Anonymous receipt
You cannot see who buys or what to offer next.
The same discount for everyone
Blanket discounts spend margin without considering customer history.
Messages miss the customer’s interests
The whole database receives one offer regardless of activity.
Customer 360° replaces an anonymous receipt
Name, online and offline purchase history, average receipt, favourite category and cashback in one profile. Each purchase adds to it automatically.
Customer profile · example
Average receipt
480,000 UZS
Favourite category
Outerwear
Cashback balance
2,400 UZS
Automatic segments replace manual lists
The system automatically groups customers based on activity and purchase history.
VIP and active
Dedicated offers for frequent shoppers.
Dormant and new
Different reasons to return for every segment.
QR loyalty card and your branded app
Customers see purchases and cashback on the web, Play Market and App Store. At the checkout they present a QR code.
Loyalty without plastic
Online and offline purchases connect to one customer.
A reason for the next purchase
Promotion builder, push messages, banners and news in the app.
Business goals
Reduce churn, encourage repeat visits, grow the basket and attract new customers.
25% → 50%
Retention over 6 months
No plastic cards
QR card in the customer app
Get a free consultation
See how your business operations connect in OX System.